Why would this be relevant to project management??
I have been following with interest the debate about a diet with or without meat, listening to the arguments of each side, about sustainability, ethics, cost and health benefits advocated by each side. Right when I was making up my mind, a new “frame” came into the discussion – the “cultivated meat”. This is animal tissue produced by culturing animal cells in vitro, using engineering techniques.
The debate has intensified and at times it borders on irrationality. This is not surprising, in these days when views are extremely polarised and we are ruled by the crazy dynamics of social media. And, what is more, Italy has now moved forward a ban on lab-grown meat! What is going on? I must say, I am now confused about my options.
I think this situation offers an interesting opportunity for a reflection over the “framing” of arguments, when those involved in a discussion are arguing for their own proposition, encouraging their own interpretation, discouraging that of the counterpart, using reasons and data to support their own view and to discredit or discourage the one put forward by the others’.
I researched the subject and found a relevance to project management profession. This led to this short series: an article about the definitions, an article about boundaries and limitations, then one about framing in projects and finally one about some tools that can be used for better framing in project management. Hope you enjoy the series (as I did in writing it) and find some good references for your work.
Marco Bottacini, Senior Portfolio Manager at GALVmed
The views and opinions expressed in this blog are those of the author and do not necessarily reflect the views and opinion of GALVmed.