In the “Three Burning Questions” series we talk to experts, practitioners and professionals from sectors and disciplines that have a relevancy to the project management profession. We ask them three “burning” questions related to their area of expertise and competence.
In the ninth interview of the series we have been talking about neuroscience, as a new way of thinking about projects and their management, with Carole Osterweil, founder of Visible Dynamics, UK.

Carole is a consultant, speaker and educator. She is the founder of Visible Dynamics, a consultancy set up to bring expertise from the emerging discipline of neuroscience to the world of complex change and transformation. She is an executive coach at Ashridge Executive Education, part of Hult International Business School. In 2016 she became one of a select group of Project Academy coaches working with Cranfield University and PA Consulting to increase the UK Government’s transformation and project leadership capability.
PMDG: “Carole, first of all, thanks for talking to us today. I read with interest your book, “Project Delivery, Uncertainty and Neuroscience”. In your book you propose to bring neuroscience into the discussion with the project delivery in uncertain and complex environments………
PMDG: Could you briefly explain how neuroscience fits in with project delivery?
Carole: Project delivery involves people, and in every project, we experience the diversity of people’s reactions and behaviours. Neuroscience gives us a new way for understanding how people behave and helps us in making sense of those behaviours. Let me contextualise this.
We are used to the idea of the brain’s “fight / flight / freeze” response in the face of physical threat. We are far less familiar with the idea that our brain responds in exactly the same way to social threat. These are five basics we should know about the brain:
- The brain is hardwired for survival.
- The human brain responds to social threat in the same way as it does to physical threat – it tries to avoid it.
- In judging whether a situation is threatening, the brain trusts past experience above all else.
- In response to social threat the brain generates avoidance emotions (e.g. fear, anxiety, anger and shame). These avoidance emotions prime us to avoid the threat – through avoidance behaviours. We might get defensive, go onto the attack or withdraw.
- In contrast, when the brain assesses the situation as ‘safe’ it will generate approach emotions including trust, excitement, joy and love. These emotions are a pre-requisite for successful project delivery. They enable approach behaviours such as collaboration, creative problem solving and rational decision making.
You don’t need me to tell you, it is impossible to deliver a successful project without high levels of collaboration and creativity. Understanding how the human brain works gets us beyond describing the people stuff as ‘soft’ and ‘fluffy’. It provides the missing ‘building blocks’ and gives even the most process-driven project managers insights into why people behave as they do. It has profound implications for everyone involved in projects.
PMDG: The fact that complexity and uncertainty raise the individual stress level sounds logical. Stress management often is aimed at an individual level….
PMDG: What is the manifestation of stress at a project team level and how can this be managed?
Carole: We have to be mindful and manage the level of stress which project teams are exposed to. A certain level of stress will improve performance, but too much stress will be very damaging and very ‘toxic’.
In my book I mention the notion of “psychological safety” – something that all project leaders should seek to establish in their teams. It is a term that comes from research by Professor Amy Edmondson. It exists when people are confident that they will not be embarrassed, punished or rejected for speaking up. They believe it is safe to speak the truth as they see it – even if their view is an outlier.
When we are stressed, under pressure to deliver or uncertain of the way forward, there is lots going on under the surface of our interactions. These invisible dynamics create an environment which can be psychologically unsafe or threatening. Team members don’t speak out because they don’t know how others will react and things like ‘groupthink’ prevail.
We need to consciously work against this and foster an environment that enables all team members to feel at ease rather than threatened. Doing so will ultimately allow all team members to better contextualise and understand uncertainty and change. It will bring tangible benefits to the project dynamics and delivery.
One example is Google’s Project Aristotle. Aristotle explored what makes the most effective Google teams so effective. It identified five key factors. Of these, psychological safety stood well above four others that are more familiar – dependability, structure & clarity, meaning of work, impact of work.
PMDG: What do you think will be the next ‘new thing’ in the expansion of neuroscience in project management?
Carole: Learning to admit that working on a project is often like ‘walking in fog’! You might laugh, but I’m making a serious point. Changing our language will introduce a new paradigm.
It is important we become more comfortable with talking about uncertainty – because uncertainty is a key driver of social threat. When it is unsafe to talk about uncertainty, it evokes an avoidance response. We see the avoidance response when team members get defensive, go onto the attack or withdraw. We see it in our stakeholders. They are human too!
Being honest, acknowledging reality and learning to say “this part of the project is ‘foggy’, but we are doing all we can to make it less so…” will create space. It will increase your confidence and stakeholder confidence.
And it will help foster the psychological safety that needs to be on every project leader’s agenda”. _
I thank Carole for her interesting insight and let me report one of my favourite quotes from Carole:
“Being a leader can be hugely challenging. At times we feel as if we are walking in fog and we dare not tell anyone. Instead we keep it secret and remain isolated as we wonder silently if other leaders ever feel like this.”
If you need to contact Carole directly:
Website: http://www.visibledynamics.co.uk
Email: carole@visibledynamics.co.uk
I hope that this post has been of interest for our followers and we look forward to seeing you again soon.
Marco Bottacini, Senior Portfolio Manager at GALVmed
The views and opinions expressed in this blog are those of the author and do not necessarily reflect the views and opinion of GALVmed.












