In the “Three Burning Questions” series we talk to experts, practitioners and professionals from sectors and disciplines that have a relevancy to the project management profession. We ask them three “burning” questions related to their area of expertise and competence.
In the sixth interview of the series we have been talking about international project management, business development, cross-cultural relationships and Japan with Yoshiro Shibasaki, consultant, freelance interpreter and translator, Edinburgh, UK.

Yoshi received an MSc in hygiene and preventive medicine from the Hokkaido University, Japan. He was also awarded a doctoral degree in human genetics and medical science from the University of Heidelberg, Germany, and an MBA from the Open University, UK. He has been working in pharmaceutical industry for over twenty years, holding senior management positions in international pre-clinical and clinical contract research organisations (CROs). His interests and specialisations include marketing and PR, customer management, cross-cultural consulting, communications, regulatory affairs (FDA, EPA EMA, and ICH guidelines) advice and support, linguistic support between English and Japanese as well as scientific expertise in medical sciences.
We have started asking …
“Yoshi-san, thanks for talking to us today. Looking at you career, it is interesting to see your transition from science to business. We would like to hear more about it…
PMDG: What made you to move from science into business development?
Yoshi: It was a not a transition, really. I am still a scientist deep in my mind. And I have always believed in science serving the society and the community. Therefore, I looked at the close relationship between science and the business world as a necessity. I have always valued the “utility” of my research achievements.
I see science and business complementing each other and business skills are critical for a scientist with project management responsibilities. A solid scientific training gives a person the right attitude towards data, metrics and statistics and makes the person more oriented towards evidence-based decisions. On the other hand, a business education would provide the scientist with communication and negotiation skills which are critical for research scientists in the present world.
For a project manager focusing on life sciences projects, it is important that interpersonal skills, which are typically required for a business-oriented professional, are to be learned and applied. Science is not just about the lab results and data, or the project is not just a series of interdependent tasks on the project plan. It is also about communication, good presentation skills to engage and convince stakeholders, managing the expectations of a demanding sponsor, ensuring that the right business case is included in the funding applications, good negotiation skills … the mastering of the “business talk”.
PMDG: You have worked for many years with the management of international customer relationships for pre-clinical and clinical CROs….
PMDG: In your opinion, what are the two more recurrent oversights of project managers in their attitude towards international projects?
Yoshi: First, the concept of “time”. The value of “time” differs across cultures. Whether it is in the coordination of an international project team, the management of expectations of a foreign sponsor or the scheduling of work for a panel of international contractors, the project manager needs to be conscious of the value that different cultures assign to the concept of time. For example, if a project report is planned to be ready for “next month”, this could be interpreted by a person in a certain culture strictly as due on the first day of the month, whereas in a different culture it might be seen as due during a certain timepoint between the first and last day of the month or even not expected until midnight of the last day of the month. Let aside the other cultural differences in managing a schedule and the rituals for a business meeting!…. A project manager must be mindful of this important aspect.
Secondly, in the interpersonal relationship, the project manager should avoid stereotyping the counterpart. It is true that the regional and national cultures affect hugely the way of thinking and behaviour of the people when they are brought up in a specific region in the world. At the same time, differences between various cultures are often smaller than that of the individual variations within that culture. The PM shall have to understand the person’s life experience and professional career. I recommend a project manager to be careful about the trap of jumping to a conclusion. The counterpart could be a professional who has spent many years studying internationally, working across the continents, and may not necessarily behave or respond as one could expect for the presumed nationality.
There is a lot to talk about intercultural and cross-cultural issues affecting business and management. It is a very interesting subject and I would recommend reading Geert Hofstede’s famous book “Cultures and Organizations: Software of the Mind, Third Edition: Intercultural Cooperation and Its Importance for Survival”.
PMDG: And finally, can you give us your own view about the Japanese business culture?
Yoshi: Every country has its own culture and business etiquette. Japan may be known for its prominent ritualised business culture. I would say first that the general rule here is the same as for any other culture. Whenever a business meeting is to be held, it is good practice to pay respect to each other’s culture, especially, the visiting party should try to understand the local culture and rituals and accept it, but not necessarily adapt to those. Therefore, I would recommend those working with Japanese clients or parties to learn about Japanese culture.
In Japan there is a particular attitude towards the decision-making process that is sometime difficult to be appreciated by foreigners. It is important to reach a consensus and a mutual agreement before Japanese people would decide, but Japanese are not as rigid as we often believe. Changes to the deal under discussion may actually be acceptable, providing that there is a sensible, logical justification and it is well contextualised. However, the decision by the Japanese counterpart is likely to require a broader consensus as it has to ensure that harmony within the own organisation is preserved, so it is very unlikely that at a meeting there is a quick decision, on the spot, or there is an immediate approval to a change to the original plan.
In Japanese culture, people appreciate that circumstances with the project or with the work may change – there is no fear of change and this may be sometime subtle, difficult for foreigners to notice. For Japanese people it is important to build confidence and trust between the two parties before any serious business relationship starts. It may take time for this relationship to develop. Then, changes can take place…” –
We thank Yoshi-san and we leave here with one of his favourite quotes:
“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change”
Charles Darwin
I hope that this post will be of interest for our followers and we look forward to seeing you again soon. If you need to contact Yoshi-san directly:
Email: yoshi@easynet.co.uk
Tel: +44 780 892 5795
Marco Bottacini, Senior Portfolio Manager at GALVmed
The views and opinions expressed in this blog are those of the author and do not necessarily reflect the views and opinion of GALVmed.










